Data Strategies for Customer Engagement

10+ years of Customer MDM projects and evolution of B2C mobile apps taught us it is integrated information vs. the elusive trusted, golden record, that is at the heart of successful solutions.

While IoT and Data Science experiments can discover new insights, it is through the power of connected, comprehensive customer profiles that leading companies are understanding and engaging their customers better. To achieve these benefits, first step is to unify customer related accounts records, distributed across applications, in a reliable and accepted way.

In this presentation, we will discuss how to significantly accelerate customer interaction understanding by bringing data management and flexible data streams into the application platforms, and demonstrating value to end users and management alike to fund both data management efforts, and deliver immediate business benefits.

A passionate data and technology professional, Mehmet Orun? has been combining proven best practices with emerging techniques to help organizations unpack the power of their data for over 20 years. As an experienced data strategist, Mehmet has worked across industries and companies big and small, to help them better engage customers, employees, and partners through understanding of relationships, product use, and operations. His favorite quotes include "A roadmap with only one road is not much of a map." and "If you want to live a happy life, tie it to a goal, not to people or objects" Mehmet's previous roles include Director, Data Quality at Salesforce, MDM Solution Owner and Enterprise Architect for Data at Genentech, DAMA-I and SFDAMA Board Member, and CDMP Data Quality Exam Committee Member. He is a contributor to DAMA DMBOK, holds a Mastery level CDMP, and is passionate about learning and sharing.