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DESCRIPTION:Click for Latest Location Information: http://edv2016.dataversity.net/sessionPop.cfm?confid=102&proposalid=9157\nThere is little argument that there is value in data. In fact, many executives would say their data is one of their most valuable business assets. Yet as we progress further into the age of digitization, many of those same executives are asking “How do we use data to drive revenue?” or “Where’s the money in data?” It is much easier to consider and treat data as a valuable asset than it is to monetize it and actually generate value from it.\nIn this session, we will introduce a framework to help you understand multiple methods for monetization and build a strategy for successful business value generation through data. We will also explore various types of information offerings; the non-negotiable skills and capabilities necessary to deliver them; facets of information business cultures and areas of potential competitive advantage.\nWhat You Will Learn:\n\nMonetization in the context of consumer use\nThe difference between internal and external monetization\nThe relationship between data consumption and data monetization\nBusiness behaviors and values that foster data monetization\n
DTSTART:20160919T144500
SUMMARY:Turning Data into Dollars: Framework and Capabilities for Successful Data Monetization
DTEND:20160919T161459
LOCATION: See Description
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