S1: Creating Marketplace Advantage Using Data

Real strategy involves competition in marketplaces. It is time to involve this basic observation in the development of data strategies and this workshop aims to do so.

We’ll discuss:

The opportunity and the risk,
Four basic strategies for creating marketplace advantage using data (its not all big data!),
The essential roles quality play (you can’t do anything if people don’t trust the data)
Better organizations for data (what kind of people you need, where they report),
The cultural issues that get in the way.

Finally, this workshop recognizes that the most important consideration in any strategy is “can we pull it off” and the practical reality is that most do not have the experience needed to know. So we’ll focus on actionable first steps aimed at gaining that experience.

Tom Redman, the “Data Doc," helps companies, including many of the Fortune 100, improve data quality. Those that follow his innovative approaches enjoy the many benefits of far better data, including far lower costs. His recent article, “Data's Credibility Problem," (Harvard Business Review, December 2013) showcases what's possible. Tom's "Data Driven: Profiting from Your Most Important Business Asset" (Harvard Business Press, 2008) is the guiding light for companies seeking to build their futures in data. Tom started his career at Bell Labs, where he led the Data Quality Lab. He has a Ph.D. in Statistics and two patents.