Selling Data Strategy: How to Market Your Strategy with Your Organization

You’ve developed a great data strategy that will transform your organization and now you’re having problems trying to convince your organization to move forward with it. This is not an uncommon scenario. One of the key take-aways from the Enterprise DATAVERSITY 2015 keynote was that IT professionals typically have difficulty “selling” their data strategies to leadership. Indeed, marketing is not a core competency of most technology professionals. However, effective marketing is the key to your strategy’s adoption, loyalty building for its continued use, and keeping it relevant for the future. Gaining good marketing skills can be your best strategy for your data strategy to succeed. In this session, you will learn:

How to select a marketing approach for your data strategy
The importance of story telling
How to develop your marketing campaign
Creating a brand
Skills to win over resistors

Frank Cerwin is the Director of Data & Information Architecture at McDonald’s with responsibilities for Master Data Management (MDM), data integration, data governance, and database management. He has over 35 years of IT experience with architecture and leadership roles in application development, IT security, data management, and eCommerce spanning multiple organizations and industries in the public and private sectors. Frank is ITIL Foundation certified, Six Sigma Green Belt certified, and is past-chairman of the Association of IT Professionals (AITP) Chicago Chapter’s IT Governance Special Interest Group.