Practical Steps for Overcoming Political Challenges in Data Analytics
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  David Marco   David Marco


Monday, September 19, 2016
01:00 PM - 02:30 PM

Level:  Intermediate

The study and implementation of Data Analytics programs have become key initiatives for most large organizations. For a company to be successful in this endeavor they must first defeat the greatest obstacle of any data management program…POLITICS!!

This intensive 90-minute session will teach you about the 6 types of “problem” people that Data Analytics programs traditionally have to deal with:

  • Rulers of the Status Quo (RSQ): They have power and influence. Are not proponents of your program and may be actively opposed to it
  • PAs (Passive Aggressives): They will avoid your emails, phone calls and meetings
  • Snipers: They don’t have authority but they will “bad mouth” your project every chance they get
  • Zealots: They believe in data analytics but are
  • highly inflexible and cause more harm than good
  • Debbie Downer: The name says it all. The train she takes only stops at the winery!
  • Mouse King: He only wants to protect his little kingdom while hiding his mistakes

Most importantly you will learn the 7 best practices for dealing with these problem people. These best practices will be presented in detail with real-world examples provided for each of the best practices.

Best known as the world's foremost authority on meta data management, David Marco is an internationally recognized expert in the fields of data warehousing, data governance and enterprise information management. In 2004 David Marco was named the “Melvil Dewey of Metadata" by Crain's Chicago Business, as he was selected to their very prestigious “Top 40 Under 40" list. He followed up this honor in 2007 by being named one of DePaul University's “Top 14 Alumni Under 40." In 2008, David Marco was enshrined into the very select DAMA Data Management Hall of Fame (Professional Achievement Award). David Marco is the author of the widely acclaimed, top-selling books “Universal Meta Data Models" and “Building and Managing the Meta Data Repository." In addition, he is a co-author of “Impossible Data Warehouse Situations and Solutions From The Experts" and “Data Resource Management." David Marco has published hundreds of articles, is a regular columnist for several technology magazines, is the chairman of the Enterprise Information Management Institute (EIMInstitute.ORG), and has served as a judge in dozens of industry awards. He is a highly sought after speaker and has presented hundreds of keynote addresses and courses at the major business, data warehousing, and meta data conferences throughout the world. David Marco has taught at the University of Chicago and DePaul University and is on the Advisory Council for DePaul University's College of Commerce. In addition, he is the founder and President of EWSolutions, a GSA schedule and Chicago-headquartered strategic partner and full life-cycle systems integrator dedicated to providing companies and large government agencies with best-in-class, award-winning solutions using enterprise information management, data warehousing, data governance and managed meta data environment technologies. Visit for more.

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